How Managed IT Services in the UK Workplace Aid Productivity
This handset will only be available in China unfortunately, and Pepsi moved to deny rumours it is considering significantly investing in its own mobile phone designs.
It has been confirmed that even a successful launch there would not lead to expansion of the line worldwide. "Available in China only, this effort is similar to recent globally licensed Pepsi products which include apparel and accessories", said a spokeswoman for Pepsi.
There were also no further details released regarding the licensing partner or on the smartphone itself, although it is believed the handset will have "decent, but not high-end specs".
The controlling organisation known as 'PepsiCo' already has many licensees across a number of categories globally – last year, it tied up deals with companies including Danish luxury TV maker Bang & Olufsen, and Italian shoemaker Del Toro for a range of products for its football campaign.
PepsiCo's shares were down 0.5% at $99 in late afternoon trading on Monday, while the broader market remained steady.
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