
KGI Securities analyst Ming-Chi Kuo – one of the most highly regarded voices in predicting the next move of Apple – said this week that he believes it is unlikely that Apple will change the screens from the liquid crystal displays it currently uses to AMOLED technology, which is now used by many of Apple's rivals.
Why is this important? Well, as Forbes notes "the issue is about power efficiency."
"AMOLED is significantly more power efficient than the LED-backlit IPS LCD panels Apple has been using for years," the publication says. "Combine this with plans for the iPhone 7 and iPhone 7 Plus to be just 6-6.5mm thick, which makes a much bigger battery for that generation unlikely. Plus users won't care, but with an even better resolution also predicted many expected a move to AMOLED to be the enabler."
Also, AMOLED is a technology Apple's rivals have been using for several years.
So can Apple somehow keep their battery-sucking, high resolution screens, yet still make the next handset thinner and continue to improve its battery life? It seems unlikely, with Forbes saying, that when it comes to the device's battery life, it is "highly unlikely users are going to experience any improvement in what is arguably the iPhone 6S' worst feature."